This project was a full teardown and rebuild for the new Bob Evans Grocery corporate website. I was approached to freelance for an agency to start from scratch with a clean slate and a clearer strategy.

The new site was designed to unify the entire Bob Evans family of brands under one cohesive digital umbrella: Bob Evans, Simply Potatoes, Egg Beaters, Owen’s, Abbotsford Farms, Better'n Eggs, and Davidson’s Safest Choice Eggs. That meant one streamlined experience; visually, technically, and structurally while still maintaining the unique integrity of each brand.

I approached the UX and visual design with scalability and modularity in mind, building out a flexible design system that could support both template-based pages via ACF and custom block layouts for more dynamic content like the homepage. Every design decision was rooted in the principle of reuse: shared layouts, repeatable blocks, and smart component design to keep the build lean and sustainable.

Accessibility was non-negotiable. Each element including color palettes and CTAs was run through ADA compliance checkers to ensure the final experience met WCAG standards. (Bonus: yes, I used a checker before sending files over.)

More than a redesign, this was a strategic re-platforming built to grow, built to unify, and built to meet users where they are for the future of Bob Evans.

VISIT SITE

Deliverables
Design files and prototypes to developer team

Project
Agency Partnership, UX/UI Design, Strategy, Accessibility