Moment Catalyst: Strategic Storytelling at the Speed of Sales

When I joined the newly formed Moment Catalyst team - Cognizant’s in-house sales accelerator - we knew we weren’t just being asked to make slides look pretty. We were being asked to shift perceptions, elevate ideas, and land the kind of emotional, human-centered storytelling that helps clients feel the strategy, not just see it.

As one of the creative leads on the team, we tackled over 30 sales pursuits that directly influenced more than $80 million in revenue. Our mission? To bring clarity and creativity to some of Cognizant’s most complex, high-stakes opportunities. That meant partnering closely with account leads and subject matter experts to distill the chaos of technical details, strategic vision, and business jargon into visual, digestible, client-ready experiences.

Our team existed at the intersection of imagination and influence. From early-stage ideation to immersive storytelling moments, we made the intangible tangible; often within 48–72 hour turnarounds. Whether pitching to C-suites, chasing new logos, or helping teams reframe a stale offering into something bold and breakthrough, the north star was always: will this make a great Moment?

My contributions included:

• Leading story-first frameworks that aligned to business goals and brand voice

• Visual storytelling that elevated decks into narratives people remembered

• High-impact presentations for strategic, transformative deals

• A “second brain” for client partners, helping them shape their pitch while they stayed focused on the work itself

• Created and maintained an internal operations notebook to track our pipeline, identify new lead opportunities, and manage team bandwidth and project assignments across a fast-moving, high-volume environment

The best part? We weren’t selling creative…we were selling belief. And belief closes deals.