Soft Replenishment Email Series
To drive retention and re-engage our most active customers, I led the design and copy for a soft replenishment email series rooted in CRM-driven purchase behavior. The goal? Light-touch, high-impact nudges that remind users to re-order pods before their usual cycle ends, while also tempting them with personalized recommendations.

Tone was everything. I stayed true to the brand’s clever and conversational voice by layering in subtle jokes, cheeky phrasing, and bar-lingo nods that felt tailor-made for our home bar enthusiasts. Every line of copy aimed to sound like a knowing wink from their favorite bartender.

Visually, I developed a modular system within the brand’s design identity, allowing future sends to flex based on timing, product availability, and evolving seasonal strategies. Every element from layout hierarchy to CTA language was built with repeatability and clarity in mind.

This initiative targeted home bar owners who had purchased at least two orders, with the goal of increasing win back metrics. Through friendly cadence, smart segmentation, and personality-forward messaging, we turned a functional reminder into a delightful moment.

Deliverables
Email journey, modular design system, copy

Project
Art Direction, Copywriting, Modular Email Design System