A quick-turn creative challenge with a simple goal: make Green Monday feel anything but generic for Bon-Ton Stores. I designed a quirky, playful graphic that leaned into the unexpected by breaking through the retail noise with bold color, fun illustration, and a wink of personality.

Built to stand out in inboxes and scrolls alike, this visual was used across email and social to support one of the season’s key sale days and drive engagement during one of the season’s most overlooked shopping day.

Deliverables
Email, social post formats

Project
Art Direction, Digital Design, Animation