Chosen as lead art director for one of Bon-Ton's boldest creative swings, I partnered closely with my design leaders, including the VP of Creative and Creative Directors of Art and Copy, to bring Monday Morning Drop to life. The concept was designed to look like nothing the brand had tried before: a breakout campaign that cut through the clutter with energy, edge, and intention.

The goal? Signal loud and clear that Bon-Ton was back with fresh deliveries, new vendors, and modern product stories worth discovering. This was our rally cry: WE’RE HERE. WE’RE OPEN. WE’RE WAITING TO SHOW YOU WHAT’S NEW. A creative reset meant to surprise, engage, and reintroduce Bon-Ton as a relevant player in fashion retail again.

Deliverables
Weekly email design, eCommerce homepage, splash landing page, and postcard

Project
Art Direction, Marketing Strategy, Omnichannel Campaign