Personalized, On-Brand, and Built to Convert

From hockey arenas to home appliances, I created personalized pop-ups, hero banners and dynamic appointment scheduling for a range of clients including Climate Pledge Arena (home of the Seattle Kraken), Blue Air, Atrium Health and the Detroit Pistons. Each piece was grounded in marketing strategy and built with purpose: drive action through relevant personalization; whether that meant encouraging a purchase, collecting email signups, or highlighting a seasonal promo.

I partnered closely with both marketing and technical consultants to align on data strategy, targeting rules, and user flows, ensuring the right message hit the right audience at the right time. At the same time, I stayed dialed in to brand guidelines and visual consistency, so each experience felt native and seamless across the full site ecosystem.

When strategy, design, and implementation work hand-in-hand, personalization doesn’t feel like a pop-up. It feels like a smart move.

Deliverables
Desktop and Mobile Pop-Ups, Hero Banners

Project
Art Direction, Marketing Strategy, Personalization

Client Roster
Climate Pledge Arena, Detroit Pistons, Rockland National Bank, Atrium Health, Blue Air, NVIDIA