"It’s in the Glove" Campaign
This campaign was built around a simple truth: baseball is almost always remembered for the hits…but it’s the saves that live in the hearts of true fans. We set out to reframe the narrative by spotlighting the defensive plays that time forgot. Those pivotal glove moments that should be part of baseball lore, but never made the highlight reel.

As art director, I helped shape the creative from concept through execution, leading visual direction and assisting with copy to ensure every piece felt like a lost relic from the golden era of baseball. The look was intentional; nostalgic, textured, and reminiscent of old subway or ballpark posters you’d swear you’ve seen before. Think bold typography, heritage-inspired layouts, and vintage grit designed for diehards.

We placed the work in subways, near stadiums, and anywhere fans live and breathe the game. The copy led with forgotten moments in history. The visuals made you stop. The answer to every story? It’s in the glove.

Deliverables
Posters

Project
Art Direction, Copy Support