Campaign concept to break out and try something new amist the clutter. We wanted to tell our customers that there are new deliveries, new vendors--basically NEW PRODUCTS in an effort to say, “WE’RE HERE. WE’RE OPEN. WE’RE WAITING TO SHOW YOU WHAT’S NEW!”
Included weekly email design, eCommerce HP and page creative, and postcard.
Worked with VP of Creative and Creative Directors of Art and Copy.
Relaunched Bon-Ton's 'Welcome Program' with new acquisition strategy and branded creative. Campaign produced a +1,657% revenue vs. prior year and +47% click-to-open rate in months post launch.
CW: Sven Carlson
Website landing page, homepage and email series designed to promote spring fashion trends.
Landing page built for desktop + mobile viewing.
AD: Katie Jankowski
Worked with a Print AD, Photographer and Stylist to concept execution of Memorial Day deals.
Included photo direction + animation + how to bring the campaign idea alive in print and digital.
AD: Lizzy Lovas
Style2Go was a new digital idea to bring five fully put together looks to the customer each week, taking the stress out of finding an outfit.
Looks were pulled, styled, shot, edited, and designed into digital eCommerce + email creative, sent to customers weekly.
Personalized strategy for Bon-Ton's Bridal Registry program to encourage online registries, add items to registries, and connect with brides throughout the lifecycle of the planning stages.
New campaign included 38 emails, set to deploy at various milestone dates between sign-up and date of wedding.
Graphic to promote a sale for "Green Monday" in retail. Goal was to create something fun, quirky and engaging that stood out among messaging from the competition. Used in email and social media channels.
AD: Lizzy Lovas
A print campaign set to highlight two of Hershey’s core values: the simplicity of their product + how they've remained exactly the same for more than 100 years.
Using the iconic chocolate bar, simple photography, and witty copy, I told the story of Hershey's being ‘more American’ than the most typically American things using 12 words or less.
I art directed the campaign and wrote the copy.
Designed to be both a graduation invite and an infographic summarizing the life events leading up to receiving a Bachelor’s Degree from the Milwaukee School of Engineering (MSOE).
Taking 2 attempts and 10 years to complete, memorializing the facts and stats was an important goal for the client.
Printed as 5.5 x 5.5 squares.
Making digital and physical creative things simply to express creativity.
