Welcome Series Redesign

As Art Director, I led the relaunch of Bon-Ton’s welcome email program, reimagining both the acquisition strategy and the creative to better connect with the next generation of shoppers alongside digital marketing counterparts. The new series put a spotlight on the value of rewards membership, modernized the brand’s visual identity, and shifted tone to reflect the future-forward direction of the company in fashion.

Results
A simplified, fashion-first narrative that drove real results: a +1,657% increase in revenue year-over-year and a +47% lift in click-to-open rate within months of launch. Proof that when you make a strong first impression, people stick around.

Deliverables
Email Designs

Project
Art Direction, Marketing Strategy, Email Design, Loyalty

VIEW FULL EMAIL SERIES AS PDF